It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
It isn’t always clear until you see it firsthand. Let’s look at a few of our projects to understand what problems the client was facing, what we uncovered, and how the rebrand came to life.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Take a step back from the day-to-day to get a better look at your brand.
It’s possible your sales flattened out over time and you’re looking for solutions. Perhaps it’s the opposite where you are experiencing rapid growth across multiple categories and have lost control of the design systems making it difficult to see continuity. Changes in leadership, new packaging form factors, target audience shifts, or retailer opportunities may be enough to start the conversation.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Takeaways
UNDERSTAND THE COMPETITION
There is always competition. Sometimes its a new challenger and sometimes it’s your own products competing against each other.
CLARIFY YOUR MESSAGING
If you confuse, you will lose. Take time to focus what you need to communicate to capture consumer attention.
CHECK THE EXPIRATION DATE
Your current brand has gotten you this far but do the visuals continue to attract attention or are they being ignored?
KNOW YOUR AUDIENCE
Decide who to talk to and do so with confidence. Don’t fall into the trap of believing that everyone is the target.
TRIM THE EXCESS
Visualize your current portfolio with future growth in mind. Determine where to put your efforts and what is getting in the way.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
Pulp Pantry—It’s time to grow up
A young company does what it can with what it has. Sometimes that bootstrapped mentality is enough to get traction in market but it may also become an obstacle as you begin to scale. It could be a matter of being too close to the product and forgetting the importance of professional branding or simply a fear of spending when you’re still fighting. Either way, it’s time to take a closer look if your goal is to move from being a product to becoming a brand.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
What do you do with your pulp?
It all started with a simple question and grew from there. The company plan was to start small with a few products and then innovate through different product extensions.
But they knew the packaging wasn’t set up for this growth. Our initial meetings were set up to understand this short and long-term plan, learn as much about this new snack category and solidify the company foundation to properly set the course for creative development from the eyes of a consumer.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Takeaways
People don’t buy products, they buy feelings.
Though the target audience wants healthy alternatives, they may not know of Pulp Pantry. The product needs to be able to capture attention of those searching for it and those who will eventually become believers. After auditing the competition we determined it was necessary to adapt the messaging to make room for a craveable, bold design that could clearly communicate and create brand recognition in the chip aisle.
Elevate Pulp Pantry
It was time to address long-term goals by elevating the brand and creating product level naming. Pulp Pantry is no longer tied to a single product line and are free to innovate in new categories while maintaining a clear brand mission.
With a simplified message, an architecture system set for short and long-term goals, and tightly tuned demographics it was time to visualize.
Check out the results.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Better Booch—Farmers market to Mass market
It was always the goal to move from its humble grassroots beginnings to the national stage. Better Booch had a great product that did well locally but when it came to the larger market, buyers were concerned with the packaging communication and lack of shelf presence. We find it’s not always the best products that sell, it’s the ones that communicate the clearest. So it was time to identify core brand equities that laid the initial foundation and determine how to build brand recognition, shelf blocking and clear messaging so the brand could grow.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Health is wealth trend
Retailers understood the potential and liked how Better Booch closely linked to consumers establishing healthy lifestyles and actively seeking natural wellness. But if the consumers have trouble shopping the package, it wouldn’t succeed on shelf.
We needed to amplify the brand to ensure consumers could easily find it in a sea of options.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Takeaways
Take over the shelf and block out all of the noise.
This project started by taking the time to define who they competed against as there are several ways to look at the competitive market when considering functional beverages. In the previous packaging, Kombucha was small and unnoticeable which led to some of the confusion on shelf.
Consumers don’t buy what they don’t understand. By elevating brand and product to primary positions, other details could enrich the story once attention was captured. And to build buyer confidence, it was clear Better Booch needed to prove it could stand out in a bold way.
We capitalized on the core brand equities in the rainbow of flavor colors to create instant recognition and partnered that with easily shopped messaging. Once in hand, consumers find smaller yet more focused illustrations that maintained the iconic brand roots found on the original packaging.
This led to a successful leap to the national stage and can be found at Whole Foods, Costco, Target, Walmart, and Albertsons.
Check out the results.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Coastal Sun—A brand that lives past packaging
Creating successful packaging is only one part of the branding story. Coastal Sun realized they had built a brand that didn’t scale past packaging in a meaningful way and needed to address these concerns in order to become a strong lifestyle brand. This project needed to build a memorable and recognizable brand system which could equally flex for line extensions and merchandising opportunities.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Colorfully Californian. Proudly Organic. Highest quality.
Coastal Sun had a clear vision of who they were but had not articulated it in a way for immediate recognition. We started identifying core aspects that could be adapted to become indelible and ensure consumers fell in love with the brand, not just the product.
Though the original brand helped loosely tie the farm location to the California coast, it wasn’t uniquely ownable and did not create an emotional connection that might entice brand fanatics. While the colors were great at adding liveliness and distinguishing individual strains, there wasn’t enough brand recognition to get credit for its breadth and innovation.
It wasn’t time to start from scratch, it was time to refine and elevate with purpose.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
Takeaways
Elevate the brand.
To create instant recognizability on the new form factor, we developed static and dynamic areas of the package, including clear space for the new logo and illustration. This also successfully tied brand and product colors to ensure consumer connection.
By developing custom illustrations, we could tell a unique story, act as a bullseye on shelf, set the tone for additional brand assets and include a discoverable element that builds brand love.
With the core brand, messaging and packaging assets set for growth, Coastal Sun had a foundation that could adapt and flex while still remaining recognizable to its roots.
Check out the results.
