Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
Brand Assessmentand
Recognizing Challenges
Prior to launch and engagement with Farm Design, Via Saviene had done some foundational groundwork in terms of marketing collateral. Boxes had been printed, hours had been put into photoshoots, and their website was ready to go live. But with much question and concern in getting the branding just right,Farm was brought in to make a diagnosis of Via Saviene’s current strengths, weaknesses, and where improvements can be implemented.
Working collaboratively with the Via Saviene’s team, we were able to set a roadmap and recalibrate an aim that would be able to tap into the emotional aspect of the brand as a whole. We challenged them with a few questions and received valuable answers that were rooted in: “Who is Via Saviene?” “Who needs to know?” “How will they find out?” “Why should they care?”
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
“At the core of our brand is a story about an individual’s pursuit of quality fashion excellence.”
Client’s Vision
Via Saviene’s overall vision is Celebrating Individuality. They wanted to communicate that their jewelry was more than just an add-on to your daily wardrobe. They envisioned their handcrafted collections to have the impact of being able to tell your personal story through stylistic expression; an expression that combines qualities of confidence, being fashion-forward, dynamic, and aspirational.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Getting Acquainted with the Industry and Leveraging Opportunities
Assessing the Competitive Landscape
A key factor in creating any successful brand is understanding who the competition is and uncovering a market gap thatyour brand can fill. Through our comprehensive research and analysis, we assessed established existing brands in the market and studied target demographics, products, distribution, price point, sales, and design aesthetic.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
Market Gaps and Opportunitiesfor Via Saviene:
- Offering quality jewelry at an affordable price.
- A jewelry brand with a distinctive brand voice.
- An opportunity to redefine personalization.
- A brand with purpose & social awareness.
- Full consumer engagement that is approachable and genuine.
- Breaking out of the homogenous black boxes of most jewelry brands.
The Via Saviene brand is rooted in
Design & Manufacturing.
The Via Saviene brand is rooted in
Design & Manufacturing.
The Via Saviene brand is rooted in
Design & Manufacturing.
The Via Saviene brand is rooted in
Design & Manufacturing.
The Via Saviene brand is rooted in
Design & Manufacturing.
The Via Saviene brand is rooted in
Design & Manufacturing.
The Via Saviene brand is rooted in
Design & Manufacturing.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Understanding the
Modern Woman
Getting to Know the Modern Woman
As the modern woman being Via Saviene’s primary target demographic, we first wanted to immerse ourselves into the psyche of being a female and being able to understand what motivates her to act. Another important aspect we wanted to touch base on was understanding the modern woman’s journey in society and how she got to where she is today.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Our findings demonstrate that the modern woman is a force of nature. She is curious, well-rounded, constantly on the go, and in a constant state of curating her own individual opinions and philosophy along the way. How she addresses her appearance is a reflection of who she is. And lastly she is strong, independent, passionate, driven, and exudes confidence.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Like the jewelry, the modern woman has many facets.
Multi-dimensional jewelry = multi-dimensional woman.
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Project Goals
- Pay homage to the characteristics of the modern woman
- Integrate transparency and tell a craftsmanship/artisanal story
- Develop a strong brand system that resonates
- Curate the proper tone for brand voice
- Demonstrate distinction in the marketplace
- Create a harmonious balance between lifestyle and product photography
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible
Concepting and Creating Visual Opportunities
From the valuable information gathered from our research, the next approach in initiating our creative process is uncovering visual opportunities that align with the overarching brand essence. Our brandscape exercise is an important segment of our concepting stage as it allows us to explore and push the limits in creating unique brand looks. With a set of brandscapes, we are able to provide our clients with a range, or as we like to call, a visual barometer. With a narrowed focus on a single brandscape, we can establish foundational design elements such as color, hierarchy, and type.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Crafting an Identity With Precision and Personality
Via Saviene was in need of a mark that would best represent and define who they are in the fine fashion jewelry industry. Their new identity needed to evoke a sense of confidence, polished elegance, and simplicity.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Patterns for Personality
Via Saviene’s jewelry showcases a strong sense of structure inspired by classic architectural cues and the concept of the Via Saviene woman; a bold multifaceted woman who is dynamic, aspirational, and fashion-forward. By taking their signature geometric shapes and the ideas that inspired them, we were able to create pattern swatches to integrate as part of the brand system.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Illustrations That Tell A Story
In conjunction with the cutting-edge and geometric forms, we’ve crafted hand drawn illustrations to communicate the technicality of their craftsmanship and manufacturing process, as well as bring some depth and complexity to the brand toolbox.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
Capturing the Story of
Via Saviene
Photography Style Art Direction
Farm Design communicated directly with the Via Saviene team and photographer on the day of the photoshoot. We collaborated and offered guidance on product and model composition to ensure versatility for both printed collateral and digital platforms. We were also in direct communication with the photo editor to ensure quality and uniformity in color and tone.
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
The Via Saviene Woman
A main source of inspiration for selecting the proper models is derived from various fashion bloggers. They captured a certain essence parallel to the Via Saviene, modern woman.
Those women portrayed the following:
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Lookbook Curation
Another component of the Via Saviene brand was curating a lookbook that demonstrates the versatility of the jewelry. They wanted to pique interest of consumers by showcasing daily events that a modern woman experiences: She can be casual and minimal, professional and refined, athletic but still delicate, and fun with a side of chic.
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
Working alongside Farm during the process of our lookbook curation and photography showed an extremely successful collaboration and partnership.
- Ashley Won, Brand Manager, Via Saviene
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
How Do You Stand Out in a Sea of
Black Boxes
Developing a Packaging System
Through our observation and gathered data of high fashion jewelry packaging, black was the most utilized color in the marketplace, as it commonly represents sleek and elevated brands. Our challenge for Via Saviene was to shift their focus to redefining their unique style of sophistication.
The new packaging and color system now expresses premium, elegance, and confidence. Each iconic hexagonal box was finished with fine linen stock in combinations of warm gray, off-white, and black; paired with delicate subtle accents of clear and gold foil. As the package is received, consumers are engaged and fully immersed in an authentic Via Saviene experience through a set of distinguished cohesive touchpoints.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
Leveraging Digital Avenues to Grow the Business and Building a Loyal Tribe
Website Design
As we all know, the influential impact of social media and digital platforms has become today’s primary diver in helping build successful brands. As a result, they have created avenues for essential consumer-to-business engagement.
Today’s Via Saviene website integrates rich imagery curated with personable messaging that communicates the quality of their collections and lays an opportunity for each consumer to recognize and celebrate their individuality in an authentic way. This immersive site is also able to bring the brand to life at the touch of any digital device, from desktop to mobile. Through its responsive design, consumers are able to explore Via Savience with convenienceand walk and shop alongside the journey of the multifaceted aspirational woman.
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
A Well Strategized Brand Brings Real Results
As an emerging brand, Via Saviene has transitioned into quickly being recognized by the press.
Below are some of their features since retail their launch in 2017:
