Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Invitation to the farm.
People don’t buy products, they buy feelings
There is no doubt that ingredients are integral to offering the healthiest food for your pets, but where they come from and how they affect the broader environment need to be communicated quickly to this eco-conscious consumer. Farm Design seized the opportunity to illustrate an elevated and immersive masthead representing the Nature’s Fresh world that connects with consumers on an emotional level and allows for the boldly confident headline to state exactly what’s inside.
If you confuse, you lose
All brands fight for shelf space and recognition, but we needed to consider a unique variable: all Nature’s Fresh products are shelved together in proprietary chillers. This is a fantastic differentiator while keeping the competition at arms length yet creates a new challenge as consumers are accustomed to shopping shelf-stable brands.
To capture attention as consumers begin to spend more time at the perimeter of the grocery store, Farm Design leaned on the illustrated masthead to connect all the Nature’s Fresh products, which allows the color field and product window to make it simple to grab the correct flavor. This combination of the brand zone and product zone working together creates a strong architecture system and allowed us to tell a unified story to passing consumers.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Strategy first, design second.
Freshpet’s food philosophy spawned a completely different ideology around pet food: fresh real food made of protein-rich meats, vegetables and fruits and steam cooked at lower temperatures to preserve the natural goodness of the ingredients. However, for a company that never stops pushing the boundaries of possibilities, this was not enough. Freshpet was determined to also become a leader in sustainability that is committed to reducing their environmental impact while creating healthy food pets will thrive on.
The Freshpet team approached Farm Design with a challenge: create a bold brand identity and packaging system for Nature’s Fresh that reflects their leadership position in sustainability, including the ethically sourced proteins and wind-powered energy, to the sustainable farming practices that help heal the earth.
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Pushing the boundaries would have been too easy for this rebrand. Doing it with logic and restraint was the key to elevate this product line on both
a commercial and emotional level.
- Aaron Atchison, Farm Design Creative Director
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Little Bites of Good.
This was not the time to be bashful. Our goal was to attract the right consumer by balancing emotional illustrations and strong claims—and once engaged—tell them exactly why Nature’s Fresh is right for their pet. Farm Design decided to treat the front panel as a billboard that showcased the reasons to believe to ensure there was no confusion in the mission to lead boldly.
The research showed us that once pets have a chance to try Nature’s Fresh, the benefits, taste appeal and quality are quickly proven, so it was up to Farm Design to make sure Nature’s Fresh stood out and connected.
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
Guided by our brand vision and a healthy dose of pushing from our Farm Design partners, we broke free from the prevailing design “traps” of the Pet Food category and are accelerating Nature’s Fresh to achieve its full potential.
- John Speranza, Freshpet CMO
