Releasing their Nut Butter + Oats line in 2017, Wild Friends approached Farm Design to do a packaging assessment and design revamp. Being the first of its kind, and being fresh to the hot cereal aisle, Wild Friends saw this as an opportunity to re-release a packaging system that fully exuded the friendly nature of their brand, while being able to better communicate a premium on-the-go product with great taste and most importantly the nutritious health benefits found in one cup.

With much research of the marketspace, the final package design leverages the logo mark that has built strong equity with their current consumer base, illustrations and color to enhance flavor appeal, and a brand architecture that ensures scalability for future product line extensions.