La Tigresa Organic Tea is rooted in a vision that high-quality, premium teas can be achieved through attention to detail, traditional artisan methods and sustainable sourcing from around the world. Our goal was to strategize and develop an elevated brand and packaging system that speaks to their core demographic – tea aficionados and consumers who are looking for a “clean caffeine” alternative.

An iconic tiger logo mark was developed to associate the brand with key attributes of confidence and energy and to position them as leaders in the tea category. The overall result is a compelling premium tea packaging design that pays homage to the past for today’s sophisticated consumer.

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