Snack With Impact

Passionate food waste warrior and founder of Pulp Pantry, Kaitlin Mogentale gave Farm Design the task of crafting a packaging system for Pulp Chips that aligned with its better-for-you ethos. Our objective was to play up the brand's unique story and its eco-conscious “upcycled” appeal. The challenge was to create eye-catching design that anticipates craveable moments consumers expect while establishing bold visual brand recognition in the heavily saturated chips aisle.