Snack With Impact
Passionate food waste warrior and founder of Pulp Pantry, Kaitlin Mogentale gave us the task to craft a brand system for Pulp Chips to align with its better-for-you ethos. Our objective was to highlight the eco-conscious “upcycled” appeal and to create the craveable moments consumers expect while establishing visual brand recognition in the heavily saturated chips aisle.
Strategy
Research
Positioning
Brand Platform
Identity
Logo Design
Illustration & Animation
Visual Design System
Brand Guidelines
Photography
Experience
Packaging
Marketing Communications
A New Wave of Sustainable Nutrition
It all started when Kaitlin saw the large amount of fresh pulp byproduct from juicing carrots—a superfood resource destined to go to waste. Kaitlin made it her mission to bring awareness to fight food waste. Rooted in this concept, we created the packaging to share her story and educate consumers in a fresh and engaging way.
A New Wave of Sustainable Nutrition
It all started when Kaitlin saw the large amount of fresh pulp byproduct from juicing carrots—a superfood resource destined to go to waste. Kaitlin made it her mission to bring awareness to fight food waste. Rooted in this concept, we created the packaging to share her story and educate consumers in a fresh and engaging way.
A New Wave of Sustainable Nutrition
It all started when Kaitlin saw the large amount of fresh pulp byproduct from juicing carrots—a superfood resource destined to go to waste. Kaitlin made it her mission to bring awareness to fight food waste. Rooted in this concept, we created the packaging to share her story and educate consumers in a fresh and engaging way.
A New Wave of Sustainable Nutrition
It all started when Kaitlin saw the large amount of fresh pulp byproduct from juicing carrots—a superfood resource destined to go to waste. Kaitlin made it her mission to bring awareness to fight food waste. Rooted in this concept, we created the packaging to share her story and educate consumers in a fresh and engaging way.
A New Wave of Sustainable Nutrition
It all started when Kaitlin saw the large amount of fresh pulp byproduct from juicing carrots—a superfood resource destined to go to waste. Kaitlin made it her mission to bring awareness to fight food waste. Rooted in this concept, we created the packaging to share her story and educate consumers in a fresh and engaging way.
A New Wave of Sustainable Nutrition
It all started when Kaitlin saw the large amount of fresh pulp byproduct from juicing carrots—a superfood resource destined to go to waste. Kaitlin made it her mission to bring awareness to fight food waste. Rooted in this concept, we created the packaging to share her story and educate consumers in a fresh and engaging way.
Quality Superfood Snacks for Everyday Eaters
The term “upcycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By upcycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Quality Superfood Snacks for Everyday Eaters
The term “upcycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By upcycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Quality Superfood Snacks for Everyday Eaters
The term “upcycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By upcycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Quality Superfood Snacks for Everyday Eaters
The term “upcycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By upcycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Quality Superfood Snacks for Everyday Eaters
The term “upcycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By upcycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Quality Superfood Snacks for Everyday Eaters
The term “upcycled” is a fairly new concept and niche. Pulp Chips is the only grain free veggie chips to give a second life to pulp. We leveraged this opportunity to create a cohesive brand system around its eco-conscious mission. By upcycling under-appreciated ingredients into classic favorites, Pulp Chips are the snackable food that respect the global footprint and legacy we each leave behind.
Playfully Nostalgic
The simple and bold packaging design coupled with a playfully nostalgic and honest typography differentiate the Pulp Chips aesthetic on the shelf. The story and experience continue as consumers engage with the packaging. Through custom illustrations, we dove deeper into the "Snack With Impact" brand mission.
Playfully Nostalgic
The simple and bold packaging design coupled with a playfully nostalgic and honest typography differentiate the Pulp Chips aesthetic on the shelf. The story and experience continue as consumers engage with the packaging. Through custom illustrations, we dove deeper into the "Snack With Impact" brand mission.
Playfully Nostalgic
The simple and bold packaging design coupled with a playfully nostalgic and honest typography differentiate the Pulp Chips aesthetic on the shelf. The story and experience continue as consumers engage with the packaging. Through custom illustrations, we dove deeper into the "Snack With Impact" brand mission.
Playfully Nostalgic
The simple and bold packaging design coupled with a playfully nostalgic and honest typography differentiate the Pulp Chips aesthetic on the shelf. The story and experience continue as consumers engage with the packaging. Through custom illustrations, we dove deeper into the "Snack With Impact" brand mission.
Playfully Nostalgic
The simple and bold packaging design coupled with a playfully nostalgic and honest typography differentiate the Pulp Chips aesthetic on the shelf. The story and experience continue as consumers engage with the packaging. Through custom illustrations, we dove deeper into the "Snack With Impact" brand mission.
Playfully Nostalgic
The simple and bold packaging design coupled with a playfully nostalgic and honest typography differentiate the Pulp Chips aesthetic on the shelf. The story and experience continue as consumers engage with the packaging. Through custom illustrations, we dove deeper into the "Snack With Impact" brand mission.
