Mister O's

Come for the food. Stay for the drinks.


Inspired by the class and nostalgic spirit of the 1950s, Mister O's is a mid-century modern dining destination for locals and foodies alike. Located within the buzzing neighborhood of Studio City, Mister O's was conceptualized to transport guests into a different world rooted in old world charm. The restaurateurs behind Mister O's engaged Farm Design to develop a brand system that could re-imagine an era that once was, into something fresh and exciting.

Strategy

Research
Positioning
Messaging

Identity

Logo Design
Illustration
Tone & Voice
Visual Design System
Brand Guidelines

Experience

Packaging
Branded Environments
Print Collateral

Beyond the restaurant's nostalgic façade and welcoming ambiance, it is the character and soul of Mister O (the owner's father) himself that brings this restaurant's concept to life. His story and personality became the driving force in shaping the brand identity, and the charisma of the restaurant itself.

Mister O's unique retro restaurant branding
Mister O's Mid-Century Modern Restaurant Design
Mister O's Restaurant unique retro Branding
Mister O's Restaurant and Cocktail Branding

Creating A New Memory

As guest make their way around the restaurant, it's the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.

Mister O's Restaurant Unique Visual Identity
Mister O Cocktail Lounge Branding
Mister O's Cocktail Bar Branding Design

Old Charm. Modern Spin.

We believe the magic happens when there's room to play and how design elements interact with each other. Our brand identity toolbox was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.

Mister O retro Restaurant Branding
Mister O's Retro Modern Menu Design
Mister O's Memorable Menu Design
Mister O's Social Club Cocktail Lounge Branding
Mister O's Restaurant Packaging and Branding
Mister O's Restaurant Packaging and Branding

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