Walki Talki
Walki Talki is established by two Los Angeles Native Chefs who are passionate about creating simple food with great flavor. Growing up under a traditional household, the two chefs were inspired by the food their parents cooked. Their interest in food started with the first taste testing in their very own home. Today, they have brought Walki Talki to LA with their own culinary/foodie twist - customizing your yakitori with ingredients and seasonings from different cuisines.
Follow our branding process for Walki Talk on our 3 day live stream with Adobe.
Watch Here: Day 1 | Day 2 | Day 3
Essential Research
Each research deck we assemble is unique to every client because we believe that no two clients are alike. However, within that research there are always 4 questions we like to ask.
WHO ARE YOU?
Get to know the client and the personality of the brand. Identify their goals, what they stand for, and uncover the story thats worth being told.
WHO NEEDS TO KNOW?
Understand your target audience by being knowledgeable of their pain points, habits, and what makes them tick.
HOW WILL THEY FIND OUT?
It is important to know how a brand plans to engage and stay connected with their target consumers.
WHY SHOULD THEY CARE?
Identify the quality that makes the brand unique. What are the brand’s reasons to retain loyal consumers or gain new tribe members.
Essential Research
Each research deck we assemble is unique to every client because we believe that no two clients are alike. However, within that research there are always 4 questions we like to ask.
WHO ARE YOU?
Get to know the client and the personality of the brand. Identify their goals, what they stand for, and uncover the story thats worth being told.
WHO NEEDS TO KNOW?
Understand your target audience by being knowledgeable of their pain points, habits, and what makes them tick.
HOW WILL THEY FIND OUT?
It is important to know how a brand plans to engage and stay connected with their target consumers.
WHY SHOULD THEY CARE?
Identify the quality that makes the brand unique. What are the brand’s reasons to retain loyal consumers or gain new tribe members.
Essential Research
Each research deck we assemble is unique to every client because we believe that no two clients are alike. However, within that research there are always 4 questions we like to ask.
WHO ARE YOU?
Get to know the client and the personality of the brand. Identify their goals, what they stand for, and uncover the story thats worth being told.
WHO NEEDS TO KNOW?
Understand your target audience by being knowledgeable of their pain points, habits, and what makes them tick.
HOW WILL THEY FIND OUT?
It is important to know how a brand plans to engage and stay connected with their target consumers.
WHY SHOULD THEY CARE?
Identify the quality that makes the brand unique. What are the brand’s reasons to retain loyal consumers or gain new tribe members.
Essential Research
Each research deck we assemble is unique to every client because we believe that no two clients are alike. However, within that research there are always 4 questions we like to ask.
WHO ARE YOU?
Get to know the client and the personality of the brand. Identify their goals, what they stand for, and uncover the story thats worth being told.
WHO NEEDS TO KNOW?
Understand your target audience by being knowledgeable of their pain points, habits, and what makes them tick.
HOW WILL THEY FIND OUT?
It is important to know how a brand plans to engage and stay connected with their target consumers.
WHY SHOULD THEY CARE?
Identify the quality that makes the brand unique. What are the brand’s reasons to retain loyal consumers or gain new tribe members.
Essential Research
Each research deck we assemble is unique to every client because we believe that no two clients are alike. However, within that research there are always 4 questions we like to ask.
WHO ARE YOU?
Get to know the client and the personality of the brand. Identify their goals, what they stand for, and uncover the story thats worth being told.
WHO NEEDS TO KNOW?
Understand your target audience by being knowledgeable of their pain points, habits, and what makes them tick.
HOW WILL THEY FIND OUT?
It is important to know how a brand plans to engage and stay connected with their target consumers.
WHY SHOULD THEY CARE?
Identify the quality that makes the brand unique. What are the brand’s reasons to retain loyal consumers or gain new tribe members.
Essential Research
Each research deck we assemble is unique to every client because we believe that no two clients are alike. However, within that research there are always 4 questions we like to ask.
WHO ARE YOU?
Get to know the client and the personality of the brand. Identify their goals, what they stand for, and uncover the story thats worth being told.
WHO NEEDS TO KNOW?
Understand your target audience by being knowledgeable of their pain points, habits, and what makes them tick.
HOW WILL THEY FIND OUT?
It is important to know how a brand plans to engage and stay connected with their target consumers.
WHY SHOULD THEY CARE?
Identify the quality that makes the brand unique. What are the brand’s reasons to retain loyal consumers or gain new tribe members.
Ideate
Assemble your descriptive word buckets and pair them with the found visuals you’ve gathered and start applying them onto a board. The ideation stage should be quick! We like to call them “sprints” because we intentionally limit ourselves to about 30 minutes per board. The goal for these sprints are to explore multiple directions and uncover visual opportunities. Let your mind loose and don’t worry about making things perfect at this stage. Create hierarchy, balance, and contrast. Each board will start to give you a sense of what the brand might look and feel like – a gut feeling also referred to as brand essence.
TIP: Don’t keep digging down one hole.
Explore the possibilities!
Ideate
Assemble your descriptive word buckets and pair them with the found visuals you’ve gathered and start applying them onto a board. The ideation stage should be quick! We like to call them “sprints” because we intentionally limit ourselves to about 30 minutes per board. The goal for these sprints are to explore multiple directions and uncover visual opportunities. Let your mind loose and don’t worry about making things perfect at this stage. Create hierarchy, balance, and contrast. Each board will start to give you a sense of what the brand might look and feel like – a gut feeling also referred to as brand essence.
TIP: Don’t keep digging down one hole.
Explore the possibilities!
Ideate
Assemble your descriptive word buckets and pair them with the found visuals you’ve gathered and start applying them onto a board. The ideation stage should be quick! We like to call them “sprints” because we intentionally limit ourselves to about 30 minutes per board. The goal for these sprints are to explore multiple directions and uncover visual opportunities. Let your mind loose and don’t worry about making things perfect at this stage. Create hierarchy, balance, and contrast. Each board will start to give you a sense of what the brand might look and feel like – a gut feeling also referred to as brand essence.
TIP: Don’t keep digging down one hole.
Explore the possibilities!
Ideate
Assemble your descriptive word buckets and pair them with the found visuals you’ve gathered and start applying them onto a board. The ideation stage should be quick! We like to call them “sprints” because we intentionally limit ourselves to about 30 minutes per board. The goal for these sprints are to explore multiple directions and uncover visual opportunities. Let your mind loose and don’t worry about making things perfect at this stage. Create hierarchy, balance, and contrast. Each board will start to give you a sense of what the brand might look and feel like – a gut feeling also referred to as brand essence.
TIP: Don’t keep digging down one hole.
Explore the possibilities!
Ideate
Assemble your descriptive word buckets and pair them with the found visuals you’ve gathered and start applying them onto a board. The ideation stage should be quick! We like to call them “sprints” because we intentionally limit ourselves to about 30 minutes per board. The goal for these sprints are to explore multiple directions and uncover visual opportunities. Let your mind loose and don’t worry about making things perfect at this stage. Create hierarchy, balance, and contrast. Each board will start to give you a sense of what the brand might look and feel like – a gut feeling also referred to as brand essence.
TIP: Don’t keep digging down one hole.
Explore the possibilities!
Ideate
Assemble your descriptive word buckets and pair them with the found visuals you’ve gathered and start applying them onto a board. The ideation stage should be quick! We like to call them “sprints” because we intentionally limit ourselves to about 30 minutes per board. The goal for these sprints are to explore multiple directions and uncover visual opportunities. Let your mind loose and don’t worry about making things perfect at this stage. Create hierarchy, balance, and contrast. Each board will start to give you a sense of what the brand might look and feel like – a gut feeling also referred to as brand essence.
TIP: Don’t keep digging down one hole.
Explore the possibilities!
Narrow The Focus
After your sprints, narrow down the number of brandscapes depending on how many concepts you plan to build out for first round of presentation. For the live stream, we chose one direction. We refined our brandscapes by settling on brand colors, and illustration style. We felt that illustrations would play a big part of the Walki Talki brand.
Narrow The Focus
After your sprints, narrow down the number of brandscapes depending on how many concepts you plan to build out for first round of presentation. For the live stream, we chose one direction. We refined our brandscapes by settling on brand colors, and illustration style. We felt that illustrations would play a big part of the Walki Talki brand.
Narrow The Focus
After your sprints, narrow down the number of brandscapes depending on how many concepts you plan to build out for first round of presentation. For the live stream, we chose one direction. We refined our brandscapes by settling on brand colors, and illustration style. We felt that illustrations would play a big part of the Walki Talki brand.
Narrow The Focus
After your sprints, narrow down the number of brandscapes depending on how many concepts you plan to build out for first round of presentation. For the live stream, we chose one direction. We refined our brandscapes by settling on brand colors, and illustration style. We felt that illustrations would play a big part of the Walki Talki brand.
Narrow The Focus
After your sprints, narrow down the number of brandscapes depending on how many concepts you plan to build out for first round of presentation. For the live stream, we chose one direction. We refined our brandscapes by settling on brand colors, and illustration style. We felt that illustrations would play a big part of the Walki Talki brand.
Narrow The Focus
After your sprints, narrow down the number of brandscapes depending on how many concepts you plan to build out for first round of presentation. For the live stream, we chose one direction. We refined our brandscapes by settling on brand colors, and illustration style. We felt that illustrations would play a big part of the Walki Talki brand.
Refine
Once you’ve settled on a few directions, begin refining and crafting your own brand assets - illustrations, brand messaging, logo etc. Remember, that the found visuals and artwork you use in the “Ideate” stage are not for claiming as your own. It is purely there for inspiration and to create an essence. It is crucial that you turn your inspiration into something original and something that can be brand ownable for your client.
HOW DO YOU KNOW WHEN YOUR BRANDSCAPE IS
READY OR GOOD ENOUGH?
Put yourself in a situation where you have to hand this bradscape off to another designer/creative - They should have a clear understanding of the visual vernacular you have established and start applying them to touchpoints (i.e. packaging, website, marketing collateral).
Refine
Once you’ve settled on a few directions, begin refining and crafting your own brand assets - illustrations, brand messaging, logo etc. Remember, that the found visuals and artwork you use in the “Ideate” stage are not for claiming as your own. It is purely there for inspiration and to create an essence. It is crucial that you turn your inspiration into something original and something that can be brand ownable for your client.
HOW DO YOU KNOW WHEN YOUR BRANDSCAPE IS
READY OR GOOD ENOUGH?
Put yourself in a situation where you have to hand this bradscape off to another designer/creative - They should have a clear understanding of the visual vernacular you have established and start applying them to touchpoints (i.e. packaging, website, marketing collateral).
Refine
Once you’ve settled on a few directions, begin refining and crafting your own brand assets - illustrations, brand messaging, logo etc. Remember, that the found visuals and artwork you use in the “Ideate” stage are not for claiming as your own. It is purely there for inspiration and to create an essence. It is crucial that you turn your inspiration into something original and something that can be brand ownable for your client.
HOW DO YOU KNOW WHEN YOUR BRANDSCAPE IS
READY OR GOOD ENOUGH?
Put yourself in a situation where you have to hand this bradscape off to another designer/creative - They should have a clear understanding of the visual vernacular you have established and start applying them to touchpoints (i.e. packaging, website, marketing collateral).
Refine
Once you’ve settled on a few directions, begin refining and crafting your own brand assets - illustrations, brand messaging, logo etc. Remember, that the found visuals and artwork you use in the “Ideate” stage are not for claiming as your own. It is purely there for inspiration and to create an essence. It is crucial that you turn your inspiration into something original and something that can be brand ownable for your client.
HOW DO YOU KNOW WHEN YOUR BRANDSCAPE IS
READY OR GOOD ENOUGH?
Put yourself in a situation where you have to hand this bradscape off to another designer/creative - They should have a clear understanding of the visual vernacular you have established and start applying them to touchpoints (i.e. packaging, website, marketing collateral).
Refine
Once you’ve settled on a few directions, begin refining and crafting your own brand assets - illustrations, brand messaging, logo etc. Remember, that the found visuals and artwork you use in the “Ideate” stage are not for claiming as your own. It is purely there for inspiration and to create an essence. It is crucial that you turn your inspiration into something original and something that can be brand ownable for your client.
HOW DO YOU KNOW WHEN YOUR BRANDSCAPE IS
READY OR GOOD ENOUGH?
Put yourself in a situation where you have to hand this bradscape off to another designer/creative - They should have a clear understanding of the visual vernacular you have established and start applying them to touchpoints (i.e. packaging, website, marketing collateral).
Refine
Once you’ve settled on a few directions, begin refining and crafting your own brand assets - illustrations, brand messaging, logo etc. Remember, that the found visuals and artwork you use in the “Ideate” stage are not for claiming as your own. It is purely there for inspiration and to create an essence. It is crucial that you turn your inspiration into something original and something that can be brand ownable for your client.
HOW DO YOU KNOW WHEN YOUR BRANDSCAPE IS
READY OR GOOD ENOUGH?
Put yourself in a situation where you have to hand this bradscape off to another designer/creative - They should have a clear understanding of the visual vernacular you have established and start applying them to touchpoints (i.e. packaging, website, marketing collateral).
Design Tips
BIGGER PICTURE FIRST. DETAILS LATER.
Again, don’t make perfection a priority. Get the overall look and feel of how the packaging system can work. Having variations to look at will help you better assess what works best out of the bunch.
CREATE CONTRAST & BALANCE
Contrast makes a system more dynamic and interesting. If you look to the right, notice that every touchpoint is not just a flood of pink or black. There is a push and pull of colors, and solid vs. textural while still remaining a consistent brand look.
AVOID THE LOGO SLAP
Everyone’s been guilty of placing the same logo on every single touchpoint. Establishing a robust brand system allows you to create unique experiences with every touchpoint.
Leverage each item, and make it something memorable.
Design Tips
BIGGER PICTURE FIRST. DETAILS LATER.
Again, don’t make perfection a priority. Get the overall look and feel of how the packaging system can work. Having variations to look at will help you better assess what works best out of the bunch.
CREATE CONTRAST & BALANCE
Contrast makes a system more dynamic and interesting. If you look to the right, notice that every touchpoint is not just a flood of pink or black. There is a push and pull of colors, and solid vs. textural while still remaining a consistent brand look.
AVOID THE LOGO SLAP
Everyone’s been guilty of placing the same logo on every single touchpoint. Establishing a robust brand system allows you to create unique experiences with every touchpoint.
Leverage each item, and make it something memorable.
Design Tips
BIGGER PICTURE FIRST. DETAILS LATER.
Again, don’t make perfection a priority. Get the overall look and feel of how the packaging system can work. Having variations to look at will help you better assess what works best out of the bunch.
CREATE CONTRAST & BALANCE
Contrast makes a system more dynamic and interesting. If you look to the right, notice that every touchpoint is not just a flood of pink or black. There is a push and pull of colors, and solid vs. textural while still remaining a consistent brand look.
AVOID THE LOGO SLAP
Everyone’s been guilty of placing the same logo on every single touchpoint. Establishing a robust brand system allows you to create unique experiences with every touchpoint.
Leverage each item, and make it something memorable.
Design Tips
BIGGER PICTURE FIRST. DETAILS LATER.
Again, don’t make perfection a priority. Get the overall look and feel of how the packaging system can work. Having variations to look at will help you better assess what works best out of the bunch.
CREATE CONTRAST & BALANCE
Contrast makes a system more dynamic and interesting. If you look to the right, notice that every touchpoint is not just a flood of pink or black. There is a push and pull of colors, and solid vs. textural while still remaining a consistent brand look.
AVOID THE LOGO SLAP
Everyone’s been guilty of placing the same logo on every single touchpoint. Establishing a robust brand system allows you to create unique experiences with every touchpoint.
Leverage each item, and make it something memorable.
Design Tips
BIGGER PICTURE FIRST. DETAILS LATER.
Again, don’t make perfection a priority. Get the overall look and feel of how the packaging system can work. Having variations to look at will help you better assess what works best out of the bunch.
CREATE CONTRAST & BALANCE
Contrast makes a system more dynamic and interesting. If you look to the right, notice that every touchpoint is not just a flood of pink or black. There is a push and pull of colors, and solid vs. textural while still remaining a consistent brand look.
AVOID THE LOGO SLAP
Everyone’s been guilty of placing the same logo on every single touchpoint. Establishing a robust brand system allows you to create unique experiences with every touchpoint.
Leverage each item, and make it something memorable.
Design Tips
BIGGER PICTURE FIRST. DETAILS LATER.
Again, don’t make perfection a priority. Get the overall look and feel of how the packaging system can work. Having variations to look at will help you better assess what works best out of the bunch.
CREATE CONTRAST & BALANCE
Contrast makes a system more dynamic and interesting. If you look to the right, notice that every touchpoint is not just a flood of pink or black. There is a push and pull of colors, and solid vs. textural while still remaining a consistent brand look.
AVOID THE LOGO SLAP
Everyone’s been guilty of placing the same logo on every single touchpoint. Establishing a robust brand system allows you to create unique experiences with every touchpoint.
Leverage each item, and make it something memorable.
Check out Adobe Dimension to create polished mock ups!
View our step by step tutorial on Adobe Blog.
Check out Adobe Dimension to create polished mock ups!
View our step by step tutorial on Adobe Blog.
Check out Adobe Dimension to create polished mock ups!
View our step by step tutorial on Adobe Blog.
Check out Adobe Dimension to create polished mock ups!
View our step by step tutorial on Adobe Blog.
Check out Adobe Dimension to create polished mock ups!
View our step by step tutorial on Adobe Blog.
Check out Adobe Dimension to create polished mock ups!
View our step by step tutorial on Adobe Blog.
Final Curation
A portfolio layout or presentation requires a level of balance and contrast in order to achieve a nice flow.
IMAGE CURATION
When selecting images, be mindful of what best portrays the personality of the brand and best communicates the brand in a contextual space. Make sure that each photo evokes the same tone. Consistency in photo styling makes all the difference.
RENDERS
Choose or create polished renders. The key to a good render is lighting and perspective. Capturing all the nuances of highlights, shadows and textures make the overall composition realistic.
Final Curation
A portfolio layout or presentation requires a level of balance and contrast in order to achieve a nice flow.
IMAGE CURATION
When selecting images, be mindful of what best portrays the personality of the brand and best communicates the brand in a contextual space. Make sure that each photo evokes the same tone. Consistency in photo styling makes all the difference.
RENDERS
Choose or create polished renders. The key to a good render is lighting and perspective. Capturing all the nuances of highlights, shadows and textures make the overall composition realistic.
Final Curation
A portfolio layout or presentation requires a level of balance and contrast in order to achieve a nice flow.
IMAGE CURATION
When selecting images, be mindful of what best portrays the personality of the brand and best communicates the brand in a contextual space. Make sure that each photo evokes the same tone. Consistency in photo styling makes all the difference.
RENDERS
Choose or create polished renders. The key to a good render is lighting and perspective. Capturing all the nuances of highlights, shadows and textures make the overall composition realistic.
Final Curation
A portfolio layout or presentation requires a level of balance and contrast in order to achieve a nice flow.
IMAGE CURATION
When selecting images, be mindful of what best portrays the personality of the brand and best communicates the brand in a contextual space. Make sure that each photo evokes the same tone. Consistency in photo styling makes all the difference.
RENDERS
Choose or create polished renders. The key to a good render is lighting and perspective. Capturing all the nuances of highlights, shadows and textures make the overall composition realistic.
Final Curation
A portfolio layout or presentation requires a level of balance and contrast in order to achieve a nice flow.
IMAGE CURATION
When selecting images, be mindful of what best portrays the personality of the brand and best communicates the brand in a contextual space. Make sure that each photo evokes the same tone. Consistency in photo styling makes all the difference.
RENDERS
Choose or create polished renders. The key to a good render is lighting and perspective. Capturing all the nuances of highlights, shadows and textures make the overall composition realistic.
Final Curation
A portfolio layout or presentation requires a level of balance and contrast in order to achieve a nice flow.
IMAGE CURATION
When selecting images, be mindful of what best portrays the personality of the brand and best communicates the brand in a contextual space. Make sure that each photo evokes the same tone. Consistency in photo styling makes all the difference.
RENDERS
Choose or create polished renders. The key to a good render is lighting and perspective. Capturing all the nuances of highlights, shadows and textures make the overall composition realistic.
