Come for the Food. Stay for the Drinks.
Inspired by the class and nostalgic spirit of the 1950s, Mister O’s is a mid-century modern dining destination for locals and foodies alike. Located within the buzzing neighborhood of Studio City, Mister O’s was conceptualized to transport guests into a different world rooted in old world charm. The restaurateurs behind Mister O’s engaged Farm Design to develop a brand system that could re-imagine an era that once was, into something fresh and exciting.
Strategy
Research
Positioning
Messaging
Identity
Logo Design
Illustration
Tone & Voice
Visual Design System
Brand Guidelines
Experience
Packaging
Branded Environments
Print Collateral
Creating A New Memory
As guest make their way around the restaurant, it’s the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.
Creating A New Memory
As guest make their way around the restaurant, it’s the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.
Creating A New Memory
As guest make their way around the restaurant, it’s the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.
Creating A New Memory
As guest make their way around the restaurant, it’s the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.
Creating A New Memory
As guest make their way around the restaurant, it’s the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.
Creating A New Memory
As guest make their way around the restaurant, it’s the little things they discover that make an experience memorable: The coaster slid across the countertop of the bar, the texture engraved on the menu backing and the dialogue each touchpoint has with every guest.
Old Charm. Modern Spin.
We believe the magic happens when there’s room to play and how design elements interact with each other. Our brand tool box was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.
Old Charm. Modern Spin.
We believe the magic happens when there’s room to play and how design elements interact with each other. Our brand tool box was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.
Old Charm. Modern Spin.
We believe the magic happens when there’s room to play and how design elements interact with each other. Our brand tool box was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.
Old Charm. Modern Spin.
We believe the magic happens when there’s room to play and how design elements interact with each other. Our brand tool box was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.
Old Charm. Modern Spin.
We believe the magic happens when there’s room to play and how design elements interact with each other. Our brand tool box was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.
Old Charm. Modern Spin.
We believe the magic happens when there’s room to play and how design elements interact with each other. Our brand tool box was comprised of a series of pattern work, typography that balanced modern and retro, voice that incorporated slang of the era and an illustration for a dash of whimsy.
