Putting the Fun in Functional

Training your pup is no easy feat, but a good treat simplifies the process. Good Milo is a D2C brand that aims to do that and more, packing functional benefits into each delicious biscuit. Farm was hired to develop a cohesive brand identity system that evokes the personality of this pet-centric product.

The name is straightforward—based on the training affirmations our dogs associate with a tasty treat. The color-coded packaging system allows pet parents to easily navigate the product line, identifying the treats best suited for their pet’s needs. Bold typography is paired with playful illustrations, creating a vibrant package that is sure to excite both humans and dogs when it lands on their doorstep.