Sustainable Food for
Healthy Pets & Planet
Nature's Fresh knows that creating the healthiest, easiest and tastiest pet food is only one part of the equation for some consumers. Considering the environmental impact and ensuring ingredients are not only sustainably but ethically sourced are paramount decisions. Our objective was to ensure Nature's Fresh stood apart from the other Freshpet sublines while clearly communicating to consumers that they could comfortably purchase knowing their pets would get the highest quality food without sacrificing their environmental values.
Through elevated bold messaging and custom illustrations, we made it clear that you don't have to separate your love for pets and planet.
Visual Design System