Milk Done Differently
Known for their smooth and creamy almondmilk beverages, Califia Farms continues to innovate in healthier plant-based alternatives and launches their first oatmilk product in the market. With more than nine years of continued partnership, Farm Design was challenged with creating the packaging design for their 48oz Oatmilk that is fresh, bold, and strike the shelves with impact.
Strategy
Research
Positioning
Brand Architecture
Identity
Illustration & Animation
Visual Design System
Photography
Experience
Packaging
Branded Environments
Marketing Communications
Go with the Grain
Our conceptual direction was rooted in newly harvested oats and vintage milk crates. It’s important for us to consider both the micro and macro elements for range and contrast. By examining the cross section of the oats and the nuanced textures of the crates, we developed a fresh and bold graphic visual language to define the new “Oat” product while still being recognizably Califia Farms.
Go with the Grain
Our conceptual direction was rooted in newly harvested oats and vintage milk crates. It’s important for us to consider both the micro and macro elements for range and contrast. By examining the cross section of the oats and the nuanced textures of the crates, we developed a fresh and bold graphic visual language to define the new “Oat” product while still being recognizably Califia Farms.
Go with the Grain
Our conceptual direction was rooted in newly harvested oats and vintage milk crates. It’s important for us to consider both the micro and macro elements for range and contrast. By examining the cross section of the oats and the nuanced textures of the crates, we developed a fresh and bold graphic visual language to define the new “Oat” product while still being recognizably Califia Farms.
Go with the Grain
Our conceptual direction was rooted in newly harvested oats and vintage milk crates. It’s important for us to consider both the micro and macro elements for range and contrast. By examining the cross section of the oats and the nuanced textures of the crates, we developed a fresh and bold graphic visual language to define the new “Oat” product while still being recognizably Califia Farms.
Go with the Grain
Our conceptual direction was rooted in newly harvested oats and vintage milk crates. It’s important for us to consider both the micro and macro elements for range and contrast. By examining the cross section of the oats and the nuanced textures of the crates, we developed a fresh and bold graphic visual language to define the new “Oat” product while still being recognizably Califia Farms.
Go with the Grain
Our conceptual direction was rooted in newly harvested oats and vintage milk crates. It’s important for us to consider both the micro and macro elements for range and contrast. By examining the cross section of the oats and the nuanced textures of the crates, we developed a fresh and bold graphic visual language to define the new “Oat” product while still being recognizably Califia Farms.
Honest, True & New
With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product clearly and instantly to consumers without confusion.
Honest, True & New
With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product clearly and instantly to consumers without confusion.
Honest, True & New
With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product clearly and instantly to consumers without confusion.
Honest, True & New
With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product clearly and instantly to consumers without confusion.
Honest, True & New
With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product clearly and instantly to consumers without confusion.
Honest, True & New
With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product clearly and instantly to consumers without confusion.
Conveying Usage Occasion & Taste Appeal
The visual packaging design anticipates the consumer expectation and experience by clearly communicating its unique qualities, benefits, taste profile and usage occasion. Beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices.
Photography: Califia Farms
Conveying Usage Occasion & Taste Appeal
The visual packaging design anticipates the consumer expectation and experience by clearly communicating its unique qualities, benefits, taste profile and usage occasion. Beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices.
Photography: Califia Farms
Conveying Usage Occasion & Taste Appeal
The visual packaging design anticipates the consumer expectation and experience by clearly communicating its unique qualities, benefits, taste profile and usage occasion. Beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices.
Photography: Califia Farms
Conveying Usage Occasion & Taste Appeal
The visual packaging design anticipates the consumer expectation and experience by clearly communicating its unique qualities, benefits, taste profile and usage occasion. Beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices.
Photography: Califia Farms
Conveying Usage Occasion & Taste Appeal
The visual packaging design anticipates the consumer expectation and experience by clearly communicating its unique qualities, benefits, taste profile and usage occasion. Beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices.
Photography: Califia Farms
Conveying Usage Occasion & Taste Appeal
The visual packaging design anticipates the consumer expectation and experience by clearly communicating its unique qualities, benefits, taste profile and usage occasion. Beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices.
Photography: Califia Farms
Capturing the Spirit of the Consumers
People connect with people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing a brand essence in this format becomes more dynamic and can be useful in creating social and marketing brand touchpoint.
Capturing the Spirit of the Consumers
People connect with people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing a brand essence in this format becomes more dynamic and can be useful in creating social and marketing brand touchpoint.
Capturing the Spirit of the Consumers
People connect with people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing a brand essence in this format becomes more dynamic and can be useful in creating social and marketing brand touchpoint.
Capturing the Spirit of the Consumers
People connect with people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing a brand essence in this format becomes more dynamic and can be useful in creating social and marketing brand touchpoint.
Capturing the Spirit of the Consumers
People connect with people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing a brand essence in this format becomes more dynamic and can be useful in creating social and marketing brand touchpoint.
Capturing the Spirit of the Consumers
People connect with people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing a brand essence in this format becomes more dynamic and can be useful in creating social and marketing brand touchpoint.
