As Califia Farms continues to grow and innovate year to year, their packaging continue to evolve as well - keeping their look fresh in the ready-to-drink beverage category. The main objective of this refresh was to create a more striking bottle design that would stand out in the oversaturated coffee market space. The solution and new design utilizes a badge like shape to create a stronger focal point to improve their brand blocking and shelf presence. Other additions to this refresh was an integration and crafting of new brand artifacts (i.e. bolts and rays). With the extensions of brand artifacts, Califia Farms has been able to leverage the icon in their brand tool box to communicate their coffee product line.

Lifestyle Photography: Mike Smolowe, Califia Farms

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