We all know the simple pleasure of a decadent chocolate bar – but have you ever tried an espresso bar? Made with 100% Ka’u coffee beans, these Espresso Bites delight with a smooth texture and a jolt of energy. With a growing demand for their coffee products, BICR saw the opportunity for a packaging redesign that is more sophisticated
and sustainable.

Farm Design’s solution was to embrace and capture the origin of their coffee farm and roastery located in the captivating landscape of Puna, Hawaii. Through research and strategy to the final packaging design, we developed a brand system that captured the tale of their island dwelling. Just picture it: wild feral pigs roaming the hills, beautiful native flora that enhances the ecosystem, and the volcanic rock that adds a rich dimension to the roots of their coffee.