Live With Intent
In 2011, Trey and Ashleigh Lockerbie founded Better Booch with a mission to bring health and wellness to their community. From local Los Angeles farmers markets to recognized grocery chains such as Safeway, Sprouts and Whole foods, their premium small craft kombucha brand continues to grow nationally. In 2018, Better Booch felt it was time for a brand refresh with the hopes of entering 2019 with a brand and packaging design that cohesively communicates their premium product with a fun and uplifting personality.
Through research and strategy, Farm Design developed a complete branding system that included new brand marks; packaging design with strong shelf impact; energetic and approachable color palette for their consumers; and custom illustrations to capture the essence of a positive healthy lifestyle.
Strategy
Research
Positioning
Brand Platform
Identity
Logo Design
Illustration & Animation
Visual Design System
Brand Guidelines
Experience
Packaging
Branded Environments
Marketing Communications
Web Design & Development
Better Health for All
Trey started brewing homemade kombucha for his sister when she was diagnosed with cancer, calling upon its time-tested healing qualities. Since her successful recovery, Trey and his wife Ashleigh kept up the brew. Striving to make a kombucha as delicious as it is nutritious, they joined forces with experts, including a chef, a microbiologist, and a chemist. Teamwork makes the dream brew work.
Better Health for All
Trey started brewing homemade kombucha for his sister when she was diagnosed with cancer, calling upon its time-tested healing qualities. Since her successful recovery, Trey and his wife Ashleigh kept up the brew. Striving to make a kombucha as delicious as it is nutritious, they joined forces with experts, including a chef, a microbiologist, and a chemist. Teamwork makes the dream brew work.
Better Health for All
Trey started brewing homemade kombucha for his sister when she was diagnosed with cancer, calling upon its time-tested healing qualities. Since her successful recovery, Trey and his wife Ashleigh kept up the brew. Striving to make a kombucha as delicious as it is nutritious, they joined forces with experts, including a chef, a microbiologist, and a chemist. Teamwork makes the dream brew work.
Better Health for All
Trey started brewing homemade kombucha for his sister when she was diagnosed with cancer, calling upon its time-tested healing qualities. Since her successful recovery, Trey and his wife Ashleigh kept up the brew. Striving to make a kombucha as delicious as it is nutritious, they joined forces with experts, including a chef, a microbiologist, and a chemist. Teamwork makes the dream brew work.
Better Health for All
Trey started brewing homemade kombucha for his sister when she was diagnosed with cancer, calling upon its time-tested healing qualities. Since her successful recovery, Trey and his wife Ashleigh kept up the brew. Striving to make a kombucha as delicious as it is nutritious, they joined forces with experts, including a chef, a microbiologist, and a chemist. Teamwork makes the dream brew work.
Better Health for All
Trey started brewing homemade kombucha for his sister when she was diagnosed with cancer, calling upon its time-tested healing qualities. Since her successful recovery, Trey and his wife Ashleigh kept up the brew. Striving to make a kombucha as delicious as it is nutritious, they joined forces with experts, including a chef, a microbiologist, and a chemist. Teamwork makes the dream brew work.
Trust Your Gut
Better Booch proudly offers seven delicious flavors, created by using the finest organic herbs, botanicals, and custom tea blends. Made in the traditional way for a difference you can taste and feel, the overall design and vibrant color palette creates strong shelf impact and a premium perception that is immediately recognizable. We also crafted custom illustrations unique to each flavor that inspires and exemplifies a positive healthy lifestyle.
Trust Your Gut
Better Booch proudly offers seven delicious flavors, created by using the finest organic herbs, botanicals, and custom tea blends. Made in the traditional way for a difference you can taste and feel, the overall design and vibrant color palette creates strong shelf impact and a premium perception that is immediately recognizable. We also crafted custom illustrations unique to each flavor that inspires and exemplifies a positive healthy lifestyle.
Trust Your Gut
Better Booch proudly offers seven delicious flavors, created by using the finest organic herbs, botanicals, and custom tea blends. Made in the traditional way for a difference you can taste and feel, the overall design and vibrant color palette creates strong shelf impact and a premium perception that is immediately recognizable. We also crafted custom illustrations unique to each flavor that inspires and exemplifies a positive healthy lifestyle.
Trust Your Gut
Better Booch proudly offers seven delicious flavors, created by using the finest organic herbs, botanicals, and custom tea blends. Made in the traditional way for a difference you can taste and feel, the overall design and vibrant color palette creates strong shelf impact and a premium perception that is immediately recognizable. We also crafted custom illustrations unique to each flavor that inspires and exemplifies a positive healthy lifestyle.
Trust Your Gut
Better Booch proudly offers seven delicious flavors, created by using the finest organic herbs, botanicals, and custom tea blends. Made in the traditional way for a difference you can taste and feel, the overall design and vibrant color palette creates strong shelf impact and a premium perception that is immediately recognizable. We also crafted custom illustrations unique to each flavor that inspires and exemplifies a positive healthy lifestyle.
Trust Your Gut
Better Booch proudly offers seven delicious flavors, created by using the finest organic herbs, botanicals, and custom tea blends. Made in the traditional way for a difference you can taste and feel, the overall design and vibrant color palette creates strong shelf impact and a premium perception that is immediately recognizable. We also crafted custom illustrations unique to each flavor that inspires and exemplifies a positive healthy lifestyle.
