Over the last decade, the Queen Bee brand has expanded to three locations, and Founder Jodi Shays has earned the reputation as the go-to aesthetician in Los Angeles. Queen Bee’s recognition in the skincare industry has granted them the opportunity to bring their highly acclaimed beauty products to the market. With this momentum of a growing and more sophisticated audience, Jodi Shays partnered again with Farm Design to evolve the Queen Bee brand to reflect its elevated value.

Queen Bee’s brand refresh stays true to its premium essence by retaining aspects of the linear curvature and restructuring the elements to evoke timelessness and sophistication. Brand artifacts were also further developed for scalability! The process of refreshing the brand was a crucial step to support its evolution. In doing so, it has strengthened Queen Bee’s brand equity on shelf and in the eyes of its consumers.

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