Nested Bean

Helping Babies Sleep

Nested Bean helps families thrive by creating smart, safe, intuitive sleep wellness products that put baby sleep challenges to rest. Farm Design partnered with Nested Bean to clarify their product messaging on shelf and create greater brand recognition overall.


Brand Platform


Illustration & Animation
Visual Design System
Brand Guidelines


Print Collateral

Nested Bean Newborn Branding and Packaging
Nested Bean Premium Infant Sleepwear Branding

The Cuddle Effect

Medical experts agree: it's not just the swaddling, the rocking, the lullabies that soothe your baby to sleep. It's your touch.

In your arms, your baby's body switches over to its parasympathetic nervous system, which triggers the feel-good neurotransmitters of the brain: serotonin, dopamine and oxytocin.

Nested Bean Newborn Sleepwear Branding

The Problem

When Nested Bean approached us, their packaging lacked clear communication about the products and especially in regard to their unique selling point.

Consumers were wondering...
• What is the significance of the chick?
• How does this item function?
• How will it benefit me?
• What are the differences between products?
• Which product is best for my situation?

Nested Bean Infant Sleepwear Packaging
Nested Bean Newborn Wellness Packaging
Nested Bean Newborn Sustainable Branding
Nested Bean Infant Sustainable Branding

“Farm Design took the time to gain a strong understanding of our brand with their insightful questions. They developed an acute appreciation of the problem we were trying to solve in package design. Each option presented was compelling and unique. The winning design showcased the brand's aesthetic and USP perfectly while also making a statement on retail shelves. The Farm Design team is wonderful to work with and we look forward to many more successful projects delivered with them.”

Manasi Gangan, CEO and Founder, Nested Bean

Nested Bean Infant Wellness Branding
Nested Bean Infant Wellness Packaging
Nested Bean Premium Baby Swaddle

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