Medterra Full Spectrum

Medterra Full Spectrum


Medterra is one of the leading pioneers within the CBD category and have historically positioned the brand as THC-free… until now. Introducing True Full Spectrum, Medterra's newest product line contains the full plant benefits to help maintain balance, enrich sleep and provide deep relaxation. Farm Design was tasked with defining the new product line design system as well as building out the marketing campaign to introduce Full Spectrum to world.

Strategy

Research
Positioning
Brand Architecture
Brand Platform

Identity

Logo Design
Illustration
Visual Design System
Brand Guidelines

Experience

Packaging
Marketing Communications
Print Collateral
Web Design

Medterra CBD THC Branding System

Richer Whole Plant Benefits

Our creative strategy and direction emphasizes the function-forward benefits on the communication hierarchy. True Full Spectrum™ CBD harnesses the full range of the hemp plant with 2mg of THC and a 5:1 ratio of CBD to minor cannabinoids for greater potency. This creates what is known as the “entourage effect” in which all the hemp plant compounds synergistically work together. The results are great for leveling out stress, getting deeper sleep, dealing with discomfort and building overall wellness.

Medterra CBD THC Holistic Branding System
Medterra CBD THC Effective Rebrand

Which Spectrum is Right for You?

It was paramount that we differentiate Full Spectrum from Medterra's non-THC product lines to prevent any confusion regarding the psychoactive compound. This distinction was achieved through color and iconography, leveraging green for its dominance in the cannabis space, and a halftone plus sign to indicate the addition of THC.

Medterra CBD THC Holistic Packaging System
Medterra CBD THC Branding
Medterra CBD THC Packaging System
Medterra CBD THC Unique Branding

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