Medterra Full Spectrum
Medterra is one of the leading pioneers within the CBD category and have historically positioned the brand as THC-free… until now. Introducing True Full Spectrum, Medterra's newest product line contains the full plant benefits to help maintain balance, enrich sleep and provide deep relaxation. Farm Design was tasked with defining the new product line design system as well as building out the marketing campaign to introduce Full Spectrum to world.
Strategy
Research
Positioning
Brand Architecture
Brand Platform
Identity
Logo Design
Illustration
Visual Design System
Brand Guidelines
Experience
Packaging
Marketing Communications
Print Collateral
Web Design
