Maya Alto

Slow Roasted Tequila


Maya Alto embodies the master craftsmanship and smooth taste of premium tequila. Inspired by the legend of Mayahuel, Farm Design crafted the brand packaging to reflect its masterful quality and highlight the brand's unique origin story. Maya Alto is a celebration of cultural tradition retold for the modern consumer.

Strategy

Positioning
Messaging
Naming

Identity

Logo Design
Illustration
Visual Design System

Experience

Packaging

Maya Alto Premium Tequila Logo Animation
Maya Alto Tequila Branding
Traditional Tequila Packaging

Mayahuel, the Muse

In legends, the Goddess Mayahuel remains most strongly associated with the agave plant. The agave is cultivated in Los Altos de Jalisco and fermented with careful attention to ensure its smooth, exquisite taste. Maya Alto Tequila features her story and celebrates the fine, aged nectar from which tequila is made.

Maya Alto Premium Alcohol Branding
Maya Alto Traditional Tequila Branding
Maya Alto Premium Tequila Branding
Maya Alto Modern Traditional Tequila Branding
Maya Alto Crafted Tequila Packaging

A Celebration of Tradition

Farm Design retells the legend in a modern light. Mayahuel is depicted harvesting agave for its prized nectar in her well-tended garden. The ovals depict the nurtured soil of Jalisco and the fruitful harvest. Maya Alto disrupts the masculine tequila space with a design that conveys elegance and youthfulness.

Maya Alto High End Tequila Branding
Maya Alto Premium Tequila Branding
Maya Alto Premium Tequila Packaging
Maya Alto Premium Tequila Brand Extension

Next Project