Marquis

Embrace Your Crown


The Marquis story began between a boardroom and a nightclub, with founders Chris and Danny's routine consisting of coffee in the morning, an energy drink after lunch, and a vodka-energy cocktail at night. Over time, they found the chemicals from energy drinks were wreaking havoc on their minds and bodies. With unsatisfactory healthy alternatives on the market, they saw an opportunity to create their own clean caffeine alternative and thus Marquis was born. Farm Design elevated the Marquis brand positioning and redesign their packaging to better distinguish themselves from other coffee, tea and energy beverages.

Strategy

Research
Positioning
Brand Architecture
Brand Platform
Messaging

Identity

Logo Design
Brand Architecture
Visual Design System
Brand Guidelines

Marquis Natural Energy Beverage Branding
Marquis Plant-Based Energy Drink Packaging

The Tri-Blend Caffeine

The source of Marquis clean caffeine comes from a unique tri-blend of Yerba Mate, Green Coffee, and Green Tea. The proprietary blend provides smooth energy with essential vitamins, antioxidants and sparkling fruity flavor. Their formulation intentionally provides 100mg of caffeine to avoid the abrupt jolt or crash-down of most caffeinated drinks.

Marquis Natural Energy Drink Packaging

Embrace Your Crown

Marquis is French for “nobility”. The name and crown naturally developed as they tie back to the word empowerment—the power given to someone to do something. And that is exactly what brand was created to do. Marquis empowers you to live your best life with the caffeine boost your body deserves.

Marquis Natural Plant-Based Energy Drink Branding
Marquis Natural Energy Beverage Logo Design
Marquis Plant-Based Energy Drink Packaging
Marquis Natural Energy Drink Brand Illustrations

Caffeine with Confidence

The Marquis brand is more than just an energy drink, it's a lifestyle that fuels people to change their world, starting with how they drink caffeine. Marquis delivers smooth energy with zero compromise to health, time or taste. It's all about grabbing a can of confidence to crush your goals and conquer the challenges that each days holds.

Marquis Natural Energy Beverage Branding
Marquis Plant-Based Caffeine Beverage Branding
Marquis Natural Caffeine Energy Drink Packaging
Marquis Plant-Based Caffeine Energy Drink Branding
Marquis Sugar Free Energy Drink Packaging
Marquis Sugar Free Energy Drink Branding
Marquis Sugar Free Energy Drink Branding
Marquis Natural Energy Drink Brand Messaging
Marquis Natural Energy Drink Brand System

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