Embrace Your Crown
The Marquis story began between a boardroom and a nightclub, with founders Chris and Danny's routine consisting of coffee in the morning, an energy drink after lunch, and a vodka-energy cocktail at night. Over time, they found the chemicals from energy drinks were wreaking havoc on their minds and bodies. With unsatisfactory healthy alternatives on the market, they saw an opportunity to create their own clean caffeine alternative and thus Marquis was born. Farm Design elevated the Marquis brand positioning and redesign their packaging to better distinguish themselves from other coffee, tea and energy beverages.
Strategy
Research
Positioning
Brand Architecture
Brand Platform
Messaging
Identity
Logo Design
Brand Architecture
Visual Design System
Brand Guidelines