Mar Monte Hotel

Mar Monte Hotel


Tucked between the Santa Ynez range and the Pacific Ocean, the Hyatt Centric Hotel embodies the gracious spirit and style of Santa Barbara, California. KHP engaged Farm Design as creative partners to reinvigorate this historic property, reimagine the hotel experience and strategically develop the new identity to once again attract local tourists and destination travelers alike. The now Mar Monte Hotel effortlessly embodies the golden sunshine and gracious spirit of Santa Barbara, and is the gateway for celebrating the fine things in life.

Strategy

Research
Positioning
Brand Platform
Messaging
Naming

Identity

Logo Design
Illustration & Animation
Tone & Voice
Visual Design System
Brand Guidelines

Experience

Packaging
Branded Environments
Marketing Communications
Print Collateral
Digital Media

Mar Monte California Hotel Unique Branding Design

A Dream Reimagined

Built in June of 1931 by Fred Bartholomew, the Vista Mar Monte was a dream hotel established in an idyllic setting. Paying homage to the original dream of the founder, “there will be nothing finer on the coast,” we strategized the brand identity and hotel experience that transformed and reinvigorated the hotel to breathe a new life.

Mar Monte California Hotel Effective Branding Design
Mar Monte California Hotel Effective Branding Design
Mar Monte California Hotel Effective Branding Design

Coastal Rhythm

The rhythm of the coast exemplifies the luxury of being able to slow down. Our staff is well acquainted with the best local spots & serve as “non-tourist guides” for our guest that want to walk in the local's “sandals”.

Mar Monte California Hotel Holistic Brand System
Mar Monte California Hotel Holistic Brand System
Mar Monte California Hotel Holistic Brand System

Boundless Curiosity

Life is richer with the moments that we don't expect. Throughout the guests' stay, they are continually surprised and delighted at every turn allowing them to feel fully immersed in their experience and become more curious.

Mar Monte Hotel Santa Barbara custom rebrand identity illustration of man playing fetch with puppy on the beach
Mar Monte Hotel Santa Barbara hospitality rebrand identity photo of brand artifacts and tagline with gold foil print techniques.
Mar Monte Hotel Santa Barbara custom rebrand identity illustrations
Mar Monte Hotel Santa Barbara hospitality rebrand identity photo of woman holding a surfboard at the beach at sunset

A Place of Belonging

The warmth of the Southern California hospitality leaves guests feeling pampered without the spa treatment. With expansive views of the ocean and mountains, the hotel offers and oasis of peace to recharge.

Mar Monte Hotel Santa Barbara hospitality rebrand identity moodboard. The photos include details of in hotel experience and logo icon with premium gold foil print technique.
Mar Monte Hotel Santa Barbara hospitality rebrand identity macro shot of logo on robe in hotel experience
Mar Monte Hotel Santa Barbara hospitality rebrand identity custom keycard design
Mar Monte Hotel Santa Barbara hospitality rebrand identity photo of logo mark icon interior

Effortless Flow

Our space is designed for the senses to nurture ease throughout the guests' experience from indoors to outdoors, seclusion to amenities, ocean to mountain. Like the rise of the tide, guests effortlessly flow through their itinerary from restoration to exploration.

Mar Monte Hotel Santa Barbara hospitality rebrand identity design collateral of notepad, postcard and pencil
Mar Monte Hotel Santa Barbara custom rebrand identity illustration of woman laying on towel by the pool
Mar Monte Hotel Santa Barbara hospitality rebrand identity aerial photo of hotel by the beach

Next Project