High Bar

High Bar at The Rowan



Situated on the rooftop of the tallest building in downtown Palm Springs, you will find “High Bar”, a refreshing pool bar oasis. Delectable drinks, fine finger foods, and vivid vistas—it's a no-fail recipe for living the “high life”. Farm Design crafted the complete brand system included naming, logo system, custom illustrations, and playful brand voice that is seamlessly integrated to various touchpoints throughout the pool bar.

Strategy

Research
Positioning
Naming

Identity

Logo Design
Illustration
Visual Design System
Brand Guidelines
Photography

Experience

Packaging
Print Collateral

High Bar Retro Rowan Branding
High Bar Pool Bar Branding
The Rowan High Bar Complete Brand System
High Bar Brand Integration
High Bar Palm Springs Elevated Bar Branding
High Bar Unique Menu Design
High Bar Modern Retro Branding and Packaging

The View is Better Up Top

With a lush backdrop and warm wood tones, Farm Design complemented the environment with a color palette of fun blue and pink hues inspired by the sparkling pool water and dreamy sunsets. The vibe is refreshing and playful by day, yet swank and seductive once the sun sets and the stars emerge overhead.

High Bar Premium Brand Integration
High Bar Classic American Branding
High Bar Complete Brand Integration
High Bar Unique and Effective Branding

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